Corporate videos are valuable tools, especially when working with large corporations or potential partners. A milestone video like this demonstrates your expertise, team, and the value you offer to customers, helping to build long-term trust.

The goal was to create a brand story video for a French Education competition (sorry, I’m not sure of the exact name of the competition). At the same time, this video will be featured on La Petite Ecole Singapore’s website and social media. For a school, I see it as a family, so I structured the video around this idea with help from the school director, bringing her vision to life.

Showcasing behind-the-scenes work is a great way to connect with your audience and build trust. In today’s crowded digital world, where many products are similar, standing out is key. One effective way to do this is by sharing your work process. It helps customers understand you and your brand better, appreciate the effort you put into creating your products, and feel like they’re part of your journey and community.

SmallGiant Music is a child-focused music school offering music appreciation camps and lessons to young minds. In this video, we witness how SGM conducts a music camp - leading with laughter and smiles, building friendships along the way and delicious home-cooked meals prepared by the teachers.

Royston Phang is an educator, builder, and product designer based in Singapore, passionate about upcycling used materials into aesthetically pleasing lifestyle products for everyday use. He founded SALTTWORKSHOP JUNIOR, where he leads engaging woodworking workshops for children, encouraging them to turn their ideas and imaginations into tangible creations.

For this video, I focused on having a conversation with the doctors, getting to know their passion and motivation behind what they do. This approach helped them speak freely and share personal stories as industry experts. The goal of a brand story video is to introduce your brand on a personal level, like a handshake before meeting someone in person.

Getting your photo taken can be stressful and uncomfortable for many people. I remember always feeling awkward about passport photos or any kind of pictures. That’s why a video that shows behind-the-scenes of your service or product can be a great way to comfort and connect with your audience, especially if they’re facing similar challenges.

Client testimonial videos are a powerful tool for building trust, as people are more likely to buy from those they trust. It's like a review board where future customers can get a feel for the brand. I prefer to have conversations with clients instead of asking set questions. This way, I get a range of responses and can guide them to the topics I want, while capturing honest, heartfelt answers.

For this project, we kept the conversation natural and unscripted, allowing members to speak freely. We didn’t give them a script or direct what they should say, because authenticity was our main goal. Whether their experiences were positive or negative, we wanted to capture it all. If there were any issues, it gave Casa Mia valuable insights to improve their services—making it a win-win for everyone.

When launching a new product, I believe that the traditional promotional methods aren't as effective as they used to be. With so many brands launching products every day, it’s harder to stand out. A video that looks like all the others might get lost in the sea of content.

I’ve always believed that first impressions matter. They can make or break things, especially when you’re offering services like coaching or consultation. When I first met Yee Eng, the founder of Y Coaching Academy, on a Zoom call, I could tell it was going to be a great conversation.

Brand story videos often serve as introductions—kind of like a handshake. Your audience needs to connect with you before deciding to take the next step. I interviewed Shavonne to understand her work and the impact she wanted to have on her audience with her love for emotions, connections, and love. This step is key in showing how you want to present yourself.